3 Common Customer Survey Fails & How To Fix Them

Posted by Kelly Allen on Jan 3, 2017 1:45:35 PM

If you’ve taken the time to survey your customers, you are already on the right track. It means you’re listening to your stakeholders and want to deliver what your customers need. But completing a survey is only the first step of stakeholder engagement and can often lead to more questions than answers. Here are three common survey fails we often see in market research. 

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Topics: Surveys

Take Your Facebook Page to the Next Level

Posted by Intern Maclain on Dec 15, 2016 9:00:05 AM

Despite frequent sensationalist headlines about the demise of Facebook, it has an ever-growing user population. For a business, Facebook is one of the easiest ways to communicate directly and efficiently with its current and potential customers. Communication between businesses and consumers has never been this easy, but it’s now expected that businesses respond quickly and efficiently via direct message from Facebook. Some businesses may feel that they don’t have the time to keep track of it all or that it just isn’t worth what they put into it. But Facebook has over 1.4 billion monthly users. Can you afford to miss all the opportunities that arise from communicating your message to this audience?

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Topics: Facebook

DIYing Your PR Plan? Avoid These 4 Common Mistakes

Posted by Christina Siebold on Dec 2, 2016 10:50:37 AM

Public relations firms across the universe are gasping in horror and disdain at the idea that you might exercise a little Do-It-Yourself muscle on your next PR plan. And while I’m as eager as the next to help you launch your project and tell your story, budget constraints and unbridled enthusiasm often fuel DIY PR. If you’re headed down that path now, put on the brakes to read this.

And take a few notes.

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Topics: Public Relations

Why Customer Service Should be in Your Public Relations Plan

Posted by Cynthia Fagan on Oct 31, 2016 9:28:00 AM

Here’s the thing. Lots of people come to us and say, “We just need a press release,” in hopes of some good press attracting customers in droves. If and when those customers start calling, emailing, and walking into your service center, you’d better be prepared to deliver on the promise you made in your press release. All the good PR in the world is useless if your customer service stinks.

Read 4 Steps to Prepare a PR Strategy Before You Send a Press Release.

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Topics: Public Relations, Reputation Management

Picture This: A Peek Into the Snapchat Rebranding

Posted by Intern Maclain on Oct 13, 2016 12:35:18 PM

Big things are in the works for Snapchat. Or should we say Snap Inc?

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Topics: Social Media

Is It Time to Hire a Public Relations Firm?

Posted by Cynthia Fagan on Oct 5, 2016 9:46:03 AM

No matter the size of your business, sometimes you need to bring in outside help to gain expertise or stretch your resources without straining your staff. But how do you know when it’s time to enlist the help of a PR firm?

Public relations firms can’t guarantee you a spot on the Today Show or even on the front page of your local paper, but they can use their collective know-how and industry connections to move your business forward. Public relations experts excel at helping you get noticed in a competitive field, building brand recognition, and bringing creative solutions to achieve your business objectives.

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Topics: Marketing, Public Relations, Reputation Management

Why Your Business Should Be Blogging

Posted by Intern Maclain on Sep 28, 2016 9:56:22 AM
As a business, you spend a lot of time trying to figure out the best way to communicate to potential customers. Do you put money into advertising on TV or the radio? Do you try your luck with ads on the internet? Before you fall down the rabbit hole of conventional advertising, it might be worth your while to look at a blog. A blog might be just the tool you need to make an impact on your target market and see real changes in the business that you receive. Not sold? We’ve put together a few reasons why a blog can help connect you to your customers in a way that no generic ad in the paper or radio ever could.
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Topics: Blogging

Q Strategies Promotes Glass Street LIVE

Posted by Q Strategies on Sep 21, 2016 11:32:10 AM

Glass House Collective is at it again. This Saturday, Sept. 24, from 11 a.m. to 4 p.m. they will be hosting Glass Street Live 2016. This year, they are collaborating with organizations such as Jazzanooga, Archway on Glass, Grow Hope Urban Farm, Mark Making, and the Chattanooga Police Department to bring you an exciting day of activities. Glass Street Live is just one way that they are working to bring life back into the historic Glass Street neighborhood in East Chattanooga. They have something for everyone this weekend with art, pop-up shops, paint-a-cop-car, food trucks, vendors, and entertainment.

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Topics: Client News, Public Relations

3 Steps To Build An Amazing Employer Brand

Posted by Guest Blogger on Sep 19, 2016 9:42:40 AM

By Guest Blogger, Sydney Frazer

When was the last time you looked at your employer brand? Your company reputation with current, past and future employees can be your most powerful recruiting tool in the search for and development of talent.Neglecting your employer brand can come with real costs. According to a recent study, 69% of job seekers are unwilling to accept a job at a company with a bad reputation. And it’s not just your open positions you risk by having a poor reputation.  The same study found that 84% of current employees would consider quitting to accept a position at a company with a stellar rep.

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Topics: Public Relations, Reputation Management

A Dose of Intentional Networking

Posted by Christina Siebold on Aug 22, 2016 10:57:36 AM

Q Strategies recently participated in one of Chattanooga’s most unique networking opportunities – NoogaNections. The monthly event is the brainchild of John Jerman, President and Founding Partner of Office Furniture Warehouse in Chattanooga. 

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Topics: Effective Communication