If you’ve taken the time to survey your customers, you are already on the right track. It means you’re listening to your stakeholders and want to deliver what your customers need. But completing a survey is only the first step of stakeholder engagement and can often lead to more questions than answers. Here are three common survey fails we often see in market research.
Despite frequent sensationalist headlines about the demise of Facebook, it has an ever-growing user population. For a business, Facebook is one of the easiest ways to communicate directly and efficiently with its current and potential customers. Communication between businesses and consumers has never been this easy, but it’s now expected that businesses respond quickly and efficiently via direct message from Facebook. Some businesses may feel that they don’t have the time to keep track of it all or that it just isn’t worth what they put into it. But Facebook has over 1.4 billion monthly users. Can you afford to miss all the opportunities that arise from communicating your message to this audience?
Public relations firms across the universe are gasping in horror and disdain at the idea that you might exercise a little Do-It-Yourself muscle on your next PR plan. And while I’m as eager as the next to help you launch your project and tell your story, budget constraints and unbridled enthusiasm often fuel DIY PR. If you’re headed down that path now, put on the brakes to read this.
And take a few notes.
Topics: Public Relations
Here’s the thing. Lots of people come to us and say, “We just need a press release,” in hopes of some good press attracting customers in droves. If and when those customers start calling, emailing, and walking into your service center, you’d better be prepared to deliver on the promise you made in your press release. All the good PR in the world is useless if your customer service stinks.
Topics: Social Media
No matter the size of your business, sometimes you need to bring in outside help to gain expertise or stretch your resources without straining your staff. But how do you know when it’s time to enlist the help of a PR firm?
Public relations firms can’t guarantee you a spot on the Today Show or even on the front page of your local paper, but they can use their collective know-how and industry connections to move your business forward. Public relations experts excel at helping you get noticed in a competitive field, building brand recognition, and bringing creative solutions to achieve your business objectives.
Glass House Collective is at it again. This Saturday, Sept. 24, from 11 a.m. to 4 p.m. they will be hosting Glass Street Live 2016. This year, they are collaborating with organizations such as Jazzanooga, Archway on Glass, Grow Hope Urban Farm, Mark Making, and the Chattanooga Police Department to bring you an exciting day of activities. Glass Street Live is just one way that they are working to bring life back into the historic Glass Street neighborhood in East Chattanooga. They have something for everyone this weekend with art, pop-up shops, paint-a-cop-car, food trucks, vendors, and entertainment.
By Guest Blogger, Sydney Frazer
When was the last time you looked at your employer brand? Your company reputation with current, past and future employees can be your most powerful recruiting tool in the search for and development of talent.Neglecting your employer brand can come with real costs. According to a recent study, 69% of job seekers are unwilling to accept a job at a company with a bad reputation. And it’s not just your open positions you risk by having a poor reputation. The same study found that 84% of current employees would consider quitting to accept a position at a company with a stellar rep.
Q Strategies recently participated in one of Chattanooga’s most unique networking opportunities – NoogaNections. The monthly event is the brainchild of John Jerman, President and Founding Partner of Office Furniture Warehouse in Chattanooga.
Topics: Effective Communication